Today’s article will discuss in simple form how each marketing strategy impacts your business and the difference between social media, social media marketing, SEO “search engine optimization”, SEM “search engine marketing”.

Let’s Talk Social Media, what is it?

Social Media is a marketing strategy that utilizes content social interaction, using social marketing tools that may include a variety of social networks, business networks, online forums, bookmarking, video sharing, etc.

Social Media Marketing?

Social Media Marketing like social media above is the true back to basics marketing strategy. It is here where you will implement your marketing strategies and efforts to market yourself online through the internet using the entire marketing enchilada to include social media, online social networks, SEO and SEM. This marketing implementation will also include Backlinks, Ezine Articles, 2.0 Article Submissions, Website Blogs, Social Media Posts, FaceBook Likes and Ads, Twitter Tweets, Twitter and Instagram Followers and YouTube Video Views.

SEO, what is it?

SEO or search engine optimization brings a variety of on-page and off-page actions in order to assure that your website business will be found online on some of the top ranked search engines such as Google, Bing, Yahoo, Ask, etc.  A good SEO firm will be able to help you not only rank on the top 3 pages of search engines but to also make sure your page positions are good and most importantly is that you remain on those top search engine pages and quality page positions.

SEM, what is it?

SEM or search engine marketing will list your business websites information and its’ specific website pages in a specific way in order for your site to be found online during website traffic online search inquiries for the products, information and or services you offer.

There are two primary search engine marketing techniques, organic and paid per click.

Organic is best for long term online marketing gals because organic offers advantages that include the following:

  • Cost effective marketing to control a steady monthly marketing budget. You never pay extra regardless how much online traffic visits your site.
  • Helps build your brand on the internets’ search engines, etc.
  • Longer you stay online with your marketing strategy, the better your chances to begin ranking and remaining on the top-quality pages of the search engines such as Google.

Paid Per Click Ad is best if you wish to gain temporary but immediate top search engine rankings. However this author does not suggest this method for the following reasons:

  • More expensive, you pay a fee (going rate set by Google) for each and every online traffic visitor that clicks on your paid ad.
  • You also pay for online visitors that you will never be able to convert into sales such as your competitors, curious visitors, people looking for content for their website, curious non decision makers, marketing companies looking to sell you their services, telemarketers, people looking to start their own similar business and website, social media, SEM and SEO companies looking for your business.

If you want a free consultation to discuss your online marketing strategies, your website or any other business decision that will impact your online exposure, our CEO and this author has over  thirty-years experience as a Vice President and Director of Sales, Sales Training & Education, Marketing, Channel Marketing and Technology as well as a Sales, Marketing and Technology Consultant, D and successful business owner with a “Your Success is Our Success business motto, than please contact us today at 657-269-7117

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