I think it’s important for your readers and members to understand the following about SEO Marketing, SEO eCommerce, SEO FaceBook Shop Marketing when it comes to marketing their business online.

Regardless what you are selling; products, services and/or information; we would suggest the following:

 In order to help generate sales conversions, increase your “ROI” return on investment and decrease our expenses and financial risks; it is very important to understand this combination and in this specific order.

  • 1.  Know your product and its key differentiators and values
  • 2.  Know your targeted audience
  • 3.  Know your comfortable and realistic monthly marketing budget

 Then once you have these (3) items in place; this author suggests to start Organic SEO immediately.

  1. Organic “SEO” Search Engine Optimization is a permanent long-term smart choice and means to be found organically on Google, Bing and Yahoo. Your marketing dollars do not get stretched and exhausted. You can afford to remain on a continued, improving marketing plan for your business. You do not pay each time someone visits your site with Organic SEO. Should be a monthly affordable flat rate fee.
  2. Now that you have started your SEO campaign, we would suggest you look into the following either immediately or after you start bringing in some profits to reinvest in your business. Never spend more money than what is coming in. This is how many small businesses fail. They over-extend themselves financially.
  3. Note: If you need immediate short-term results, you may wish to consider a Non-Organic SEO or Paid SEO program such as a Google “PPC” Pay-Per-Click or other social media platforms.

Note: Keep in mind that a PPC campaign versus an Organic SEO is a temporary fix. With PPC, your site information will be found as long as your daily budget is not exhausted. PPC campaigns will not help your organic search engine results and page rankings. A long term affordable Organic SEO campaign is the smart choice.

About Google My Business – Commonly Referred to as Google Maps.

Google My Business is a free directory listing that each business representing themselves online over the internet should be signed-up for. It typically takes only (5) minutes to sign-up.

To get the most value when signing up with Google My Business I would suggest the following:

  • If you are an e-commerce business with no physical address or location, I suggest you acquire a business address. You can establish a business address by paying monthly fees for a virtual office with a commercial address or rent a commercial mailbox at an UPS store. Of note, a Post Office box will not work because Google will not accept an address where there is no physical being answering phones, receiving faxes, deliveries, mail etc.
  • It is important to 100% complete your business information which should include your contact information, hours, images, products and or services offered, your main category of business, your company BIO, etc.

The bottom line for Google My Business is to ask yourself, “Why would I not set up a Google My Business account?” It is free and my exposure is greater for potential online traffic to find my business brand and offerings at zero cost.

 About the New FaceBook Shop Program for Ecommerce Shops

Before we discuss the FaceBook Business Page Shop programs, let’s respond to the following thoughts and question you may have:

 (Question) Why is FaceBook Shops a Valuable Tool?

Response) It expands your reach and allows customers to view and purchase your products without leaving your FaceBook page to go to another website.

(Response) Provides an easy checkout solution.

(Response)  Facebook Shop allows businesses to list and sell their products on FaceBook and Instagram using its own checkout system.

(Response) FaceBook Shop will also allow businesses to sell products through chat features – WhatsApp, Messenger and Instagram.

(Response)  Allows to direct and tag products during livestreams.

(Question) Does FaceBook Shop Have any Drawbacks?

(Response) There are limits to what you can and cannot sell on your FaceBook Shop page.

(Response) You cannot collect money for services.

(Response) Only tangible products may be sold through the FaceBook Shop.

(Response) Merchant fees are associated with selling on the FaceBook Shop page.

(Response) Still need to invest in a monthly ad budget campaign in order to attract new visitors to your FaceBook Shop page.

(Question) Are There Any Businesses or Industries That Would be est Suited to FaceBook Shop?

(Response) Retail and e-commerce Shops.

(Response) Yes, because customers can now purchase while visiting your FaceBook or Instagram page directly through your FaceBook checkout solutions.

(Response) No need for your FaceBook visitors to leave your FaceBook page in order to visit your website checkout page.

(Response) You have more opportunity for online social media traffic to discover your products and your brand.

With FaceBook Shop you can show and sell products on FaceBook and Instagram. FaceBook now owns Instagram. Anyone who visits your FaceBook Shop will see your products to buy direct. You can customize your shop by adding featured collections.

  1. If you already have a “Facebook Business Page” you can add a Facebook Page “Shop” with an actual checkout direct form your Shop Facebook page.
  2. A Facebook page shop with a checkout allows you to list your site products for customers to browse and buy direct from your FaceBook Business Shop page without going to a different website. This makes it much more convenient for the shopper.
  3. Any business can have a Facebook Page Shop. However, you must have a tangible product to sell and not a service. The FaceBook Shop feature is not for service companies, and is only for businesses selling physical products.
  4. FaceBook Shop best serves retail and e-Commerce related businesses.
  5. There are requirements to have a Business FaceBook Page Shop.  Your Facebook Page shop must:
  • Sell physical items;
  • Agree with FaceBooks merchant terms;
  • Link to a valid US bank account; and
  • Have a Tax Identification Number (TIN).
  1. To give you an idea, here is a small example of acceptable businesses selling products that can use the FaceBook Shop feature:
  • Apparel
  • Electronics
  • Fitness Equipment
  • Accessories
  • Hand Bags & Luggage
  • Jewelry
  • Home Furnishings
  • Baby Items and much more…
  1. Some Benefits of a FaceBook Page Shop (Shop features may vary depending upon the location of your business).
  • Because FaceBook now owns Instagram, you can also use a Facebook Page Shop to host products for shopping not only on FaceBook, but also use your FaceBook Shop page to host your products on Instagram as well. Your products may appear in the “Marketplace”.
  • There is no limit on how many products you can add. Organize your products into different collections so your customers can browse your shop by category.
  • Customers can message your Facebook Shop Page with questions. You can see views, clicks and purchases for each of your products.

 About Setting Up the FaceBook Shop Page Program

 Let’s Begin our FaceBook Shop Setup:

  • You need to have received an email or notification that you can now use Facebook Shops. You may need to create a Commerce Account in Commerce Manager to get started.
  1. If you’re setting up a shop on Facebook, you must:
  • Be a Page Admin for the Page connected to your existing Facebook Page Shop
  • Be a Business Manager admin
  • Manage your Facebook Page and Catalog in the same Business Manager account
  • If you are setting up a shop on Instagram, you must:
  • Be a Page Admin for the Facebook Page connected to the Instagram Business Profile
  • Be an admin of the Business Manager where you manage your Instagram Business Profile and Facebook Page

It’s Now Time to Set Up the FaceBook Shop

  • You’ll need to use a computer to set up your shop in Commerce Manager.
  • Create a collection. You can create collections from 6 to 30 products.
  • Customize your shop. You will choose your featured collection and customize the look and feel of your shop.
  • Publish your shop. People can see your shop once FaceBook reviews and approves your collections, typically within 24 hours.

Commerce Manager – This si Where You Will Set Up Your FaceBook Shop

  1. Commerce Manger is a set of tools that can help you sell products, manage inventory and fulfill orders for your business across Facebook and Instagram. Whether you run a small online shop or use a big platform like Shopify, you can use the FaceBook Commerce Manager tools to:
  • Let your customers find and buy with checkout features.
  • Upload inventory and offer your buyers FaceBook Purchase Protection.
  • Get insights about your customers buying habits. What products they like and why.
  • See recommendations, how to increase sales.
  • Admin control who can access your business info and assign admin permissions to your team.
  • See all past and pending sales and mark orders as shipped.
  • View balances and see when you will get paid for your sales.
  • Set important tax settings and get financial reports.
  • Contact FaceBook support to get help with common issues.
  • What You Need to Set Up FaceBook Commerce Manager:

Basic business information will be needed during the setup checkout, such as customer service and order management settings and prepare financial reports. Here’s what you may need you to gather:

  • (US only) A Federal Tax Identification Number that matches your legal name
  • (US only) A State Tax Registration Number for every State where you do business
  • (US only) Your bank account info to get your payouts
  • (US only) A business representative name, SSN and DOB
  • Your physical business address and email address
  • The category that best describes your business, your business type and name
  • (If eligible for checkout) Your shipping options, return policy and customer service email
  • Additionally, FaceBook will have some eligibility requirements to use FaceBook tools: (Links Provided Below)
  • To sell on Instagram, you need to get approved.
  • To sell on Marketplace, you need to be eligible to list retail inventory.
  • To sell on your Facebook page, you do not need to get approved first, but you do need to have a FaceBook Shop.
  • All sellers must comply with FaceBook’s Merchant Policies and Commerce Policies.
    1. Once you have everything in order, you can set up your business in Commerce Manager.
    2. Developers can integrate and use the API to onboard to the FaceBook commerce platform, manage inventory, fulfill orders, access reporting and more.

About FaceBook Shop Fees

Some fees will apply when you use Commerce Manager to sell products on Facebook or Instagram and let customers checkout on our platform.

  • Selling Fees
  • When you make a sale, FaceBook will deduct a fee from your payout automatically. FaceBook calls this a selling fee.
  • The selling fee is 5% per shipment, or a flat fee of $0.40 for shipments of $8.00 or less. You keep the rest of your earnings.
  • Here’s an example of how FaceBook will apply the selling fee to your sales. Let’s say that you’re fulfilling an order with multiple items in 2 shipments:
  • If the first shipment is $10.00 USD, FaceBook will deduct $0.50 for the selling fee.
  • If the second shipment is $6.00, FaceBook will deduct $0.40 for the flat fee.
  • Selling fees Includes taxes.
  • Selling fees include the cost of payment processing.
  • Selling fees applies to all checkout transactions for all product categories on Facebook and Instagram.
  • Selling fees help fund other programs for a good buying and selling experience.

 FaceBook ChargeBack Fees

 If a customer files a chargeback, FaceBook will place a hold on the transaction amount until the chargeback is resolved.

  • Any fees that you incur will appear in your financial reports.

Hope you found this information helpful. If you need assistance, feel free to contact us 657-269-7117 or visit our website at https://seorankmybusiness.com/

 Hiring an SEO agency like https://seorankmybusiness.com/ will allow your company to spend time building a great reputation, spread your brand, sell your products and focus to increase your constant new sales channel to continuously improve your ROI.

“Your Success is Our Success”