Let’s discuss SEO and COVID-19:
The world has forever changed over the past few months due to Covid-19. In the post pandemic world, the survival of businesses in nearly every industry, regardless of the size or shape, depends upon your ability to adapt and change. As to the SEO world, the rate of change since the beginning of 2020 continues to be unprecedented. Here are several things you need to know about SEO in the wake of Covid-19.
Continue Non-Covid Related Topics. For the last several months people have remained understandably absorbed in searching exclusively for all that which is Covid-19 and Coronavirus. Many businesses stopped creating content during the pandemic perhaps because so doing could come across as insensitive. As medical companies around the world aggressively scramble toward a virus vaccine, it is time to increase content relevant to your brand. Remember, customers will continue to have different questions about products post-Covid-19 — such as hygiene related questions. Do your research and create high-quality content that will continue to send traffic to your site while maintaining customer needs.
Revise Your Targeted Content?
Quarantined to their homes for months caused many people to browse and buy products from online platforms. Post Covid-19 connect with your audience with content that grabs and gels with the new interests and phrases of your target audience.
Make Local SEO A Priority.
Now is the time to perfect your local SEO strategy. On both a practical level and also promoted by a strong social media push, the popular trend has become to shop and support local businesses. Local SEO also makes you more visible to ‘open now’ searches.
Keep An Eye On Industry Trends.
For the past few months investigate the search trends of your audience. What are they wanting to know about your service, product or industry post Covid-19? Keep your business on top of emerging trends to understand and exceed the needs of your audience. The better you understand the new questions and information that have emerged since the onset of pandemic, the quicker you can develop optimized content and blogs that gives your audience the information they need and want. No matter what industry you are in, it’s worth it to check to see how consumer searches changed throughout Covid-19 so you can alter your strategy accordingly.
Respond To Customer Behavior Changes.
SEO strategies that may have worked pre-Covid may not be on trend moving forward. Countless months of home isolation and global uncertainty have caused huge changes in the ways that consumers search and shop for products and services. Customers are now, more than ever, interacting with your website differently. It is time to expand or pivot your buyer journey strategy to appeal to a new demographic of consumers. Website data and analytics from the past months will show customers changes and what you can do to capitalize on the new behaviors. Acknowledge that even as the world begins to regain a sense of normalcy, don’t expect the changed customer behaviors to disappear overnight, or possibly at all. Presently, greater than before, SEO traffic has increased, and SEO remains a way to positively impact your website traffic.
