Are you trying to grow your social media following? Gaining new, authentic social media followers can be a challenge, especially in a time when it’s easy to pay to gain followers overnight. But buying followers is never the way to go, especially if you’re looking to increase engagement, convert customers or work with brands on sponsored content.

How do you gain true followers when most social media outlets are crowded? Here are five great social media tips to gain more followers:

  1. Post High Quality, Shareable Content

Social media is a crowded space, so people have high expectations when it comes to content. To get the most likes, shares and comments, you need to create high-quality content that people will respond to. If Instagram is your outlet of choice, invest in good equipment or learn photo editing. For Facebook, share things that are funny, engaging or post a video.  The key is to know what your target audience likes and give them what they are looking for.

  1. Engage With Other Accounts

Getting new followers is all about being active and engaging on the social media platform that you are trying to grow. So do not just be a ghost on the platform.  Actively engage in what others are doing. Comment on posts that you admire and like or share content often.

  1. Post Frequently and Consistently

If you want to gain followers you have to post frequently and consistently. You can’t post once a week and then disappear for months at a time. Try posting at least three times per week and keep up with posting.

  1. Use Hashtags

Hashtags are still a great way to get your content discovered by new users. The key to hashtags is to make sure they are targeted, specific and relevant to your content. Do not just use a hundred random hashtags and hope for the best. Do your research to find out which hashtags are trending to get your posts in front of the most people.

  1. SEO Optimize Your Content

Just like using hashtags, SEO optimizing your social media content makes you easier to find when people search online. If you are not sure how to get started with SEO optimized content, get SEO tips, strategies and assistance at https://seorankmybusiness.com.  Get your business found on Google, Bing and Yahoo today by visiting SEO Rank My Business at https://seorankmybusiness.com. It’s a great place to start and they will help you drive more traffic to your website.