Start by claiming/verifying via postcard or phone, adding accurate NAP, and avoiding duplicates (use chains for multi-locations). Include primary/secondary categories from Google’s list (1 primary, up to 9 secondaries matching services—avoid broad terms). Add schema for rich snippets. For 2026, incorporate high-res photos (10+), weekly posts (e.g., “emergency plumbing repairs” with CTAs/images—videos rank higher), and Q&A for FAQs like “best dental implants near me.” Services often handle this fully for faster results.