White-label (or private-label) SEO means you as the agency brand stay front-and-center with your client, while we as the backend SEO provider work behind the scenes, completely invisible to your client. You resell our services under your brand. Our website clarifies: Hiring a white label SEO provider … the SEO company shall always remain anonymous and never contact your client” and that we provide “all client question responses direct to you ‘SEO Reseller’