Let’s discuss today some basic how to SEO your website.

SEO commonly referred to as Search Engine Optimization will vary and depends on if you are looking to optimize your business for Local SEO, Regional SEO, National SEO or Global SEO.

As we move into the future, it is very important for any size and type of business to keep up with online marketing campaigns such as Organic SEO in order to make sure your business brand, products, services and information is easily accessible to online traffic searching for products and services that your business offers. It is crucial for local businesses to focus your online marketing efforts on getting local website traffic to either your brick and mortar store location and or local online business. Same is true for regional, national and global businesses.

This article for example purposes only will discuss some easy ways to figure out how to optimize your website business for local SEO.

Before you begin your SEO campaign, you should prepare the following when setting up your SEO strategy.

First Suggestion:

Know your target audience, meaning demographics and geographics.

  • Age range
  • Gender
  • Household income
  • Geographic locations such as state, city and zip codes

Second Suggestion:

Know your keywords and how people search for your products, services and information online.

  • Prepare a list of keywords and phrases you wish to optimize
  • Search online as if you are a consumer to see how much traction specific phrases and keywords receive online
  • Use Google keyword search tools or other reputable 3rd party keyword search and tracking tools.

Third Suggestion:

  • Make sure you have a blog page on your website.
  • Write, post and optimize at minimum 1-2 blogs each month to your website.
  • Use top priority keywords for each blog you write.
  • Keep blog titles short and keyword specific.

Fourth Suggestion:

  • Make sure your business is listed with Google Maps/Google My Business (this is a free service by Google)

Fifth Suggestion:

  • Make sure you have all of your contact information on your website in multiple places easy for online traffic to find. This includes email phone numbers and address. Website header, body of site and website footer.
  • Contact page of website can include your Google Map code to show the physical location of your business.

Sixth Suggestion:

  • Website images worth a million words as we have heard over and over. Optimize your images throughout your website. Use images that describe your products, services and information.

Seventh Suggestion:

  • Show solid reviews on your website
  • Show any organizations and associations you are a member
  • Show any licenses and or credentials you hold as an expert

Eighth Suggestion:

  • Build quality not quantity high PR DA backlinks
  • On-Page and Off-Page SEO strategies
  • Embed your Google verification code to your site
  • Utilize webmaster tools

We hope this basic foundation to some of the elementary stage suggestions for performing SEO helps.

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