Understanding the B2B verses the B2C sales prospecting is key when it comes to setting up an affordable and efficient organic SEO campaign. When you begin your sales prospecting campaigns, it is very important to initially know who your audience is. In other words, who are you targeting? Who are you selling to? Who is going to read your information and buy from you?
There are two primary sales prospecting directions to take:
First: “B2B” Business to Business prospecting.
Second: “B2C” Business to Consumer prospecting.
Whichever or combination of the two marketing prospecting directions you take; the primary goal for both marketing programs B2B marketing or B2C marketing will be to generate more online traffic, online visitors, online sales and online sales conversions.
Organic SEO is a great way to reach your target audience whether you target business to business or business to consumer. When creating a search engine optimization campaign, it is equally important to understand the difference between the two target audiences meaning B2B verses B2C in order to properly setup your organic SEO campaign for Google, Bing and Yahoo the correct way from the start.
There are some B2B companies that will sell tangible products such as medical, engineering, industrial, construction and so on. Understanding this will help guide you the right direction when looking to setup your SEO campaign and focus on the correct traffic to discover your website. For Example: wholesalers, exporters, resellers, affiliates, retail, online shops, etc.
With B2C companies these type of businesses typically sell more with tangible products and services such as hair care, skin care, household goods, furniture, health and beauty, medical supplies to seniors, vitamins, food delivery service, real estate and etc.
SEO Keyword Targeting:
When implementing an online prospecting campaign using organic SEO as your guide, remember your targeted audience. Is it B2B, B2C or a combination of both SEO groups; This will help determine which SEO keywords and EO keyword phrases you should make a top priority.
For Example:
B2B selling vitamins online.
Keywords to consider:
- Vitamin wholesale
- Vitamin wholesaler
- Vitamin reseller
- Vitamin reseller programs
- How to sell vitamins online
- How to become a vitamin distributor
B2C selling vitamins online.
- Online vitamin shop
- Affordable vitamins for sale
- Vitamins for kids
- Child vitamins online
- Senior vitamin shop
- How to improve performance
- How to increase strength
Remember, do your homework and research your competition thoroughly. All industries regardless if B2B or B2C have industry specific keywords to optimize for organic SEO.
SEO Keyword Targeting Continued:
Your website content should be filled with low, medium and high traffic keywords and keyword phrases. Your sites content should be well written to make as user friendly and direct to the point as possible in order to communicate your information, products and or services about your company fast and easy. The easier it is to read and understand your content the easier and faster you can generate a potential sales conversion.
Another form of content is link building. Creating links allows you to communicate with other third-party websites that can point back to your own site and its content. For Example: Wrote a post on your site? You can add a backlink to point back to that specific post or site content.
In conclusion:
Organic affordable SEO is necessary today if a business of any size or type wishes to succeed.
This author suggests, leave the online digital marketing and SEO to the experts. For a fast track to success and the possibility to generate a higher number of consistent sales conversions and or traffic contact https://seorankmybusiness.com/ today! Or call us at 657-269-7117 for a FREE SEO consultation.
Start your B2B or B2C SEO campaign the right way from the start.
