SEO digital marketing trends is really taking off in all aspects of business. Today, the global decision makers have realized how important it is to be easily found on the worldwide Internet. Surprisingly, it has become universally apparent in just our recent years that people now overwhelmingly choose to utilize search engines. Yet again, it has not been until the recent years that search engines began to compete against each other.
Today you can always turn on the TV and see a Google commercial that truly relates to people, and a Bing commercial that will have a new celebrity for people to relate. SEM is really focusing on In-Real-Life (IRL) Re-marketing. The proof is in the pudding, with celebrities, cable networks, and ads that stimulate feelings from within. Now, does this make you want to optimize your search engine presence with SEO?
Currently search engines are using social indicators for gauging web authority. This means using augmented reality devices (AR) or the actions produced by social media, such as: +1 (Google+); “Like” (Facebook); Friends (Facebook); and Follower (Twitter).
However, like most things in life, technology also has a cycle, and it seems search engines are beginning to gauge natural engagement between an object and user. Clicking the “Like” button is not going to be enough anymore.
Search engines Google, Bing, and Yahoo want access to data about where the users’ attention is. Now, there is a way to access that information with Google Analytics. They have added a new section called “Expressions,” which is supplied with an endless amount of metrics. It can track numerous activities, such as time spent on a page, and reaction to the content.
Today, IRL programs track and monitor shoppers in malls across the country. The software chooses the sales and deals for the store. This happens without any human access to the data. The software can find the trends in buying habits, and analyze what needs to be done. Search engines are looking into this type of software, because without re-marketing how could people remember what they want to buy. In the terms of search engines, it is helpful to let people remember what they want to find.
Even if Google, Bing, and Yahoo are not following each move we make on the web, the government surely will. The Patriot Act has been modified to serve Google, Facebook and Microsoft with warrants for access to their users search, traffic, biometrics, GPS and financial data. Google, Facebook and Bing, under this law, must provide the Department of Justice with unrestricted, real-time feeds of users data. So, no matter what we think, every click is being analyzed somewhere, somehow.
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