Local SEO For Your Business
If you are a local business such as a Doctor, Lawyer, Chiropractor, Hair Salon, Plumber, Electrician, Landscaper, Realtor, Contractor, Engineer, Bakery, or any business both online and brick and mortar that offers its’ products and or services in your local area meaning you will not drive to far to reach your target audience and or your clients will arrive at your business from the local community and its’ surrounding area’s than there are some online marketing strategies to do that will not cost you much money. Remember, even if you’re a company that requires Regional, National or Global SEO, you still want to list yourself with Google My Business in the geographic area where your business is physically located or where your business address is being used.
Google My Business
Google has a Free product called Google My Business. This is more of a free directory listing for your local area. You need to have a physical address to sign up for this. If you work from home, you can rent a private commercial mail box “not a post office box” for example: mail box etc, FedEx and UPS mailboxes etc. in order for Google to accept this as your business commercial address. This allows you to add a full business listing to their directory on Google s that if a online visitor types in your company name you will be found with all of your business information.
Link Building and SEO On Page and Off Page Optimization
It is very important that your business is listed in Google and other search engines such as Yahoo, Bing and Ask through an organic SEO campaign.
In order to assure you will begin to rank quickly and accurately on Google and other top-level search engines, you should have the following:
• Website that is both desktop and mobile device user friendly.
• Website should be clean and easy to read and shop or find information with few link clicks.
• Website should be content rich however, not too wordy. People do not want to read a book.
• Website should have updated blog comments, reviews, posts, and social media share buttons as well as your
company direct social media links.
• Website should have your contact information to be easily found.
• Website should be programmable and clean.
Geographical Optimization
If you wish to be found online, For Example: Let’s say you are located in Ft Worth Dallas TX or Orange County CA in the city of Irvine; then you should generate keywords and phrases that also include the name of your specific city. By generating keywords and phrases that both include your target audience city as well as the generic term will help speed up the chances for your business to be found when online traffic type in a specific keyword or phrase. For Example: “Hair Salon TX” or “Hair Salon Ft Worth”, Or “Best Hair Salons” or “Chiropractor Orange County” or “Chiropractor Irvine CA” or “Best Chiropractor”. This will help maximize your opportunity to discover new traffic to your site and help you with sales conversions. It’s all about results! Results! Results!…
