Small business SEO (Search Engine Optimization) refers to the process of optimizing a website and its online presence to improve its visibility and rankings in search engine results pages (SERPs). It involves various techniques and strategies aimed at attracting more organic (unpaid) traffic from search engines like Google, Bing, and Yahoo.
Here are some key aspects of small business SEO in todays age if AI and digital marketing:
DA Numbers:
DA #’s … Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs) “Search Engine Results Page”. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.
You want to have the highest Domain Authority score as your competitors, but you don’t want it to be so high that you’re out of competition with them. If all your direct competitors have scores between 40 and 50, a good domain score for your business falls between 55 and 60.
Improving Domain Authority / domain metrics & off-page SEO with your SEO form, which is what we are performing on your behalf along with on-page SEO.
Spam Score:
Represents the percentage of sites with similar features we’ve found to be penalized or banned by Google. This does not mean that the site is spammy.
A score of 1%-30% is considered a Low Spam Score.
Spam scores even as high as 50-60% isn’t a huge cause for concern. Report rankings with any company most likely isn’t factored into anything but the opinions of yourself and other people who look at the score for your page. Google has not been known to look at it.
Ranking Keywords:
The Ranking Keywords shows how many keywords your domain, subdomain, subfolder or exact page is ranking for within those coveted Top Ranking Positions, along with Page Authority and Domain Authority. The term Page authority, in search engine optimization (SEO), is the value a search engine assigns a Web page. The higher the value, the more likely the search engine will return a Web page early in organic search results.
For better rankings and positions it is necessary to continue keyword research, site structure, SEO content, fresh content creation with article submissions and or blogs, optimization, on-page/off-page SEO, link earning, social media and tracking your monthly performance updates.
Ranking keywords when on a specific report comparison also accounts for keywords noted that are greatly desired. This number on the report also represents the overall related keywords in your whole campaign regarding how many total keywords your domain, subdomain, subfolder or exact page is ranking for within those coveted Top Ranking Positions. This may include ranking for example plural vs. non plural, with or without city names, “the” or “a” or “best” related coveted keywords in the phrase itself and so on.
Linking Root Domains:
Linking Root Domains are the number of unique domains linking to your domain or page. Multiple backlinks from a single domain will be grouped and counted as a one linking root domain. By filtering incoming links based on root domains, you get an accurate overview of your backlink profile.
A website should have 40 to 50 backlinks to the homepage and 0 to 100 backlinks to each individual web page to be competitive for SEO however, too many backlinks too quickly may alert Google as “SPAM”.
Additional key aspects of small business SEO in todays age if AI and digital marketing:
- Keyword Research: Identify relevant keywords and phrases that your target audience is likely to use when searching for products or services related to your business. Use keyword research tools to find high-volume, low-competition keywords that can drive traffic to your website.
- On-Page Optimization: Optimize your website’s on-page elements, including title tags, meta descriptions, headings, and content, by incorporating your target keywords naturally. Ensure your website is well-structured, easy to navigate, and mobile-friendly.
- Content Creation: Develop high-quality, valuable content that addresses the needs and interests of your target audience. This can include blog posts, articles, videos, infographics, and more. Regularly update your content to keep it fresh and engaging.
- Link Building: Build a strong backlink profile by acquiring links from reputable and relevant websites. Focus on quality rather than quantity and aim for natural, organic links. Seek opportunities for guest posting, partnerships, and outreach to industry influencers.
- Local SEO: If your small business operates in a specific geographic location, optimize your website for local search results. Create and optimize your Google My Business profile, include your address and contact information on your website, and encourage customer reviews.
- Social Media Engagement: Leverage social media platforms to promote your content, engage with your audience, and build brand awareness. Share links to your website, interact with followers, and encourage social sharing of your content.
- Website Speed and User Experience: Ensure that your website loads quickly and provides a seamless user experience across different devices. Optimize images, minimize server response time, and enable browser caching to improve page speed.
- Analytics and Tracking: Use tools like Google Analytics to monitor your website’s performance, track keyword rankings, and gain insights into visitor behavior. Analyze data regularly to identify areas for improvement and adjust your SEO strategy accordingly.
- Online Directories and Reviews: List your business on relevant online directories and review platforms. Encourage satisfied customers to leave positive reviews, as they can enhance your online reputation and attract more customers.
- Stay Updated: SEO techniques and algorithms evolve constantly, so it’s crucial to stay informed about industry trends and best practices. Follow reputable SEO blogs and resources to keep up with the latest developments.
Remember that SEO is a long-term strategy, and it takes time and consistent effort to see significant results. Consider seeking professional assistance if you lack the expertise or time to handle SEO on your own.
For additional information, please feel free toc ontact this author direcdt at 657-259-7117
Email: seoteam@seorankmybusiness.com
Website SEO Campaigns: https://seorankmybusiness.com/seo-campaigns/
To Start Your SEO Campaign Today! https://seorankmybusiness.com/seo-cc-authorization-form/ (once we receive your authorization form to start SEO, we will send you a confirmation email same day with 2-5 very simple questions that may help us help you succeed).
