Here is a simple and brief understanding defining What is SEO?

When online visitors look for specific businesses, products, services and or information about anything of interest; they use search engines such as Google, Bing and Yahoo to find what they are looking for.

Online traffic would basically type in a term and or phrase when searching for something online. For Example: If a consumer or business owner is searching from their computer or mobile device such as an Iphone and you type in the keyword term “affordable SEO for small business” because if a company was looking for digital marketing and SEO to market their business at a reasonable cost in Google than if your business has SEO and is branded on search engines than your business will pop up on Google for website traffic.

In order to have your brick and mortar business, online business, service, products and or information found on the internet search engines for website visitors to find you easily you will want to follow the following effective SEO tips.

1) On-Page SEO. This is where you go on the backend of your website and optimize the main pages and product pages of your site to include images. Each page of your site including images and videos will have a place for you to optimize page headers, page descriptions, page titles, page meta tags and description slugs.

2) Back-linking is like asking other websites to give a thumbs up regarding your business and what it offers. It is very important to use quality verses quantity when it comes to backlinks.  Some backlinks may not be approved and accepted by Google and other search engines causing your site to potentially be black hat listed, shut down, virus and hackier attacks. Another way to understand backlinks for example is when you search for and visit a website, r

typically there will be hyperlinks linking that website to other websites. These links are the actual back-links. If you go to Wikipedia you can see a good example for back-links. You should see the backlinks referenced the bottom of each Wikipedia article.

3) Writing SEO content is always key when sharing information on your website pages. Be direct, clear and make sure to include important keywords that will help online traffic discover your business and offerings.

4) The use of social media such as FaceBook, Twitter, Linkedin and Instagram may be very useful social media channels to also help online visitors discover your business.

5) Regular updates should be implemented on your website at minimum 1 X per week. Some site updates may include website plugins, website themes, website patches etc. Other forms of updates can simply be adding fresh content to your website every month at least 1 X per month in the form of a blog that will be posted and optimized on your website.

5) Multimedia may be website graphics, website videos and website applications which may provide higher rankings on search engine searches verses websites without any multimedia.

Now let’s sum up briefly what we learned today regarding SEO and what steps t take when implementing Search engine optimization:

  • SEO is an online digital marketing system and technique in order to promote both brick and mortar business locations, your business promotions and your online business (website).
  • Choosing the applicable keywords with short and long frame keyword phrases to be placed on your website.
  • Updating keywords into the backend of the site to include its page title, page meta tags, page descriptions, page categories and page images.
  • Choosing high authority off page SEO strategies such as back-links, social book-markings, title submissions, citations and article submissions.
  • Research your competition, choose the keywords to compare with your competition as well as how online traffic is searching for your products, service and or information. This si commonly known as “keyword analysis”.
  • Make sure your site has no duplicate content compared to other business sites as well as other pages on your site. Google and additional search engines may penalize you for duplicate content causing you not to rank.

In conclusion, if you are looking for a reliable digital marketing service, SEO expert and or an online marketing form to help with your business branding, online traffic awareness, increase your conversion sales and to be placed on the top pages of search engines such as Google, Bing and Yahoo.

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