This author prefers any size business to market their business with Organic SEO or unpaid Search Engine Optimization because of its long-term affordability and its strong affective strategy to getting businesses in from of targeted audiences.

However, this article will discuss online ad placement techniques that are non-organic paid online marketing strategies such as  “ Non Organic SEO” or Paid Search Engine Optimization such as “PPC” Pay Per Click Advertising on platforms like Google, Instagram, Twitter, Pinterest, YouTube. Tik Tok and others during the COVID-19 epidemic is affecting paid advertising and online marketing strategies both in a negative and positive direction depending on your business vertical, your offerings and how well you adapt and market yourself with creative digital marketing techniques online.

With more and more people either out of work, working from home or just practicing proper social distancing by abiding by the “Covid 19 stay at home” orders, more people are now searching online and visiting more information, products, services and opportunities online.  Even essential items such as groceries and paper products, even medicine is now being ordered online over the internet.

This author suggests to re-examine your products, services, information and or what you have been offering your clients prior to the existence of Covid-19 commonly referred to as the CoronaVirus and begin to adapt to how you can re-,market your offerings to the targeted traffic you seek now with the Corona Virus upon us all. This re-evaluation of how you want to present our business offerings may be the edge you need to keep your business active and perhaps see a profit during the challenging times of the Covid 19 outbreak.

The value, Pros-advantage and Cons-disadvantages of paid non-organic advertising ads is simple:

  • Paid SEO Pros – Your paid ad on page 1 of Google, Bing and or Yahoo found immediately however, the number of impressions your ad will be seen by online traffic visitors will be determined and limited by your daily budget.
  • Paid SEO Pros – Immediate exposure on social platforms such as FaceBook, Instagram, Pinterest, Twitter, Linkedin, YouTube, Tik Tok, Angies List etc.
  • Paid SEO Cons – Your PPC ad campaign will not improve your non-paid or organic SEO campaign.
  • Paid SEO Cons – Your PPC ad will vanish once your daily budget has been exhausted.
  • Paid SEO Cons – With Pay-Per-Click you pay each time a visitor click on your website regardless if the buy or not. This means you will have a percentage of curious visitors, competition, people looking for ideas to start their own business, etc, and you will be required to pay for these type of click inquiries even though there was no intention to buy.
  • Paid SEO Cons – Keyword choices are very important. It is very important to choose they keywords wisely. Keywords should be more limited with paid SEO such as PPC in order not to stretch out your budget with impressions to slim.

Basic online marketing tips during the Covid 19 epidemic orders to remain home nationwide.

  • When you look to begin a digital marketing campaign, research the targeted audience keywords carefully.
  • Research your audience buying habits, especially during Covid 19 which has turned all normal buying habits upside down and all around. This marketing method is known throughout the SEO and marketing industry as A/B Testing.
  • You should discover newly founded opportune keywords due to more people using computers for the first time and their specific search terms that may not have been used by others previously.

When We first started reading this article, this author discussed the preference for Organic SEO. The following is a simple and fast breakdown of the SEO Pros and description to Organic Search Engine Optimization.

  • SEO is an affordable online digital marketing system and affordable SEO technique in order to promote both brick and mortar business locations, business promotions, products, service, information and your online business (website).
  • Choosing the applicable unlimited keywords with short and long frame keyword phrases to be placed on your website. You do not have to limit your volume of keywords to match a budget. You do not pay when visitors visit and or click on your website when visiting search engines such as Google, Bing and or Yahoo.
  • Updating keywords into the backend of the site to include its page title, page meta tags, page descriptions, page categories and page images will help your site to be found by search engines such as Google.
  • Choosing high authority off page SEO strategies such as backlinks, social bookmarking, image submissions, citations and article submissions will also help speed up the delivery of your website to page 1 Google.
  • Research the competition, choose the keyword to compare with competition as well as how online traffic is searching for your products, service & information. This is commonly known as “keyword analysis”.
  • Make sure that your website has no duplicate content compared to other business sites as well as other pages on your site. Google and additional search engines may penalize you for duplicate content causing you not to rank.

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